Agile and Responsive
How our pop-up R&D teams apply their on-the-ground expertiseRead more
As anyone working in the apparel and footwear industry knows – colour is a crucial aspect of fashion – the latest trends can be defined as much by colour, as by brand or product material. Measuring colour accurately is critically important – but also incredibly challenging as the human eye can distinguish over 10 million different colours.
People can see the same colour differently – depending on how many light sensitive cells we have in our eyes and how long we stare at something.
Location plays a role – different light sources and viewing angles can alter the appearance of colour – what looks like a perfect match in bright sunlight can look very different under artificial light
The key to understanding colour is to adopt a scientific approach and get the basics right first time:
• Where to look – always observe colour against a neutral grey background using a correctly calibrated specialist lighting cabinet
• How to look – always view a colour sample or thread at a 45 degree angle – this will give a consistent reflection of light
• How to measure – ensure that samples have been exposed to a standardised temperature and humidity before measuring using a calibrated and correlated, high tolerance spectrophotometer.
This what we do at Coats each and every day. Drawing on more than 200 years of experience in the field of colour management, our dye-house experts work with customers to get the basics right and set industry standards.
But getting the basics right first time is not enough. The next crucial step is to match quickly and consistently, time and time again anywhere in the world.
At Coats we have developed ‘ColourStitch’ – our proprietary, digital colour management system – which not only gets colour matching and sampling right, but is also fully integrated into our supply chain management and links our 40+ dye-houses around the world. This means that what is standard in one dye house is standard in all our dye houses.
And we are now using digital technology such as Coats Colour Express to offer ever faster lead-times for thread sampling, colour and stock matching.
Last year alone we produced over 150,000 distinct colour samples at our colour labs around the world to precisely match our customers’ specifications.
And we will be doing more of the same for years to come…